Jun 30 2010
Moving the Consumer Market to LEDs is Beyond Numbers

Topics At The Front
The pipe dream for more than a few start-ups and venture backed efforts is that some magic LED product will emerge that transforms an estimated trillion Edison sockets to LEDs, representing millions in profits.

Ignoring the inflated numbers, the real issue of residential transformation will require a significant change in the attitudes of consumers. A continued emphasis on first cost, and very low visibility of the actual energy used for lighting, coupled with relatively low energy costs, conspire to put energy efficiency in residential lighting on a very low priority level. The reality is, relative to other costs most homeowners shoulder, from cell phones to cable/dish TV, and fuel to keep lumbering SUVs motoring to the local burger joint, the cost of energy for lighting is somewhat inconsequential. Couple this with the soft economy and even softer real estate market, and the picture is not pretty.

Focus on energy efficiency alone will ...

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